LISTENING TO THE CUSTOMER, READING THE NUMBERS: THE EVOLUTION OF JEWELRY PURCHASING

Every purchase is a story. And in the world of jewelry, it is a story made of emotions, desires, and habits that quietly change over time.
Today, customers no longer enter just to buy a precious item; they seek an experience, a meaning, a connection.
With the data from our Observatory, we aim to put a face to these changes, to understand what truly drives purchasing decisions, and—as retailers—to interpret them in order to build stronger and more authentic relationships with our customers.

Speakers:
Pierluigi Ascani, President of Format Research
Stefano Andreis, Jeweler – President of Federpreziosi Confcommercio
Vincenzo Aucella, Producer – Deputy Vice President of Federpreziosi Confcommercio
Elena Spanò, Jeweler – President of Federpreziosi Confcommercio Firenze Arezzo
Simone Haddad, Jeweler – Vice President of Federpreziosi Roma

Moderator:
Steven Tranquilli, Director of Federpreziosi Confcommercio

In partnership with Federpreziosi Confcommercio

Please note the event is in Italian, simultaneous translation is not provided