Centralized Management of the Jewelry Catalog: PIM/DAM Solutions for Efficiency and Omnichannel Growth

Advanced Product Catalog Management as a Strategic Asset for Goldsmith Companies
An advanced approach to product catalog management is now a strategic priority for goldsmith companies aiming to improve operational efficiency and prepare to compete across multiple channels.
This workshop focuses on the practical implementation of PIM (Product Information Management) and DAM (Digital Asset Management) systems—solutions that enable centralized organization, updating, and distribution of technical data, descriptions, and visual content for products.
Through a real-world case study, we’ll show how to build a solid foundation for catalog digitalization. The session will conclude with a look at future developments: from integration with major marketplaces to AI-powered product enhancement, paving the way for a truly omnichannel ecosystem.

Speakers:
Andrea Cracovia, Sintra Digital Business
Lucia Burroni, Sintra Digital Business
Marco Guiducci, Sintra Digital Business

In parnership with Sintra Digital Business

Please not the event is in Italian - simultaneous translation is not provided